EV deals take 18 months. The card scan is day one.

Executive summary

This case study documents an 18-month BMS design-in cycle, from a first booth scan at EV India 2024 to PO signature in May 2026. The prospect was a Tier-1 EV OEM. The originating scan triggered automated day-2 follow-up, a day-7 sample request and a day-30 technical qualification call. Every later stage transition — sample shipment, RFQ, quote-revision rounds, design-in qualification — linked back to the original scan record in VynDeal. Final PO value: roughly $500K. This is the textbook scenario where scan-anchored continuity is the difference between a closed deal and a lead lost to a rep transition.

Key findings

• Day-0 scan at EV India 2024 — one booth conversation, one card. EV & BMS use case →
• 3 rep transitions during the 18-month cycle — VynDeal held continuity. Long-cycle tracking →
• Sample shipment + 4 RFQ rounds linked to the original scan. Lead capture →
• $500K PO closed — attribution traced to the original scan record. Revenue attribution →

Methodology and observations

The study tracked all stage transitions and ownership changes across the 18-month cycle. The electric vehicle CRM record confirms three operational requirements for EV/BMS sales: (1) day-0 capture by card scan, (2) ownership-handoff protocols that survive rep transitions, and (3) cold-lead surfacing at 90+ days of no activity. VynDeal implements all three by default. BMS manufacturer sales tracking is otherwise mechanically impossible to sustain across 18 months in any CRM that auto-archives older opportunities. The same continuity discipline carries across to the exhibition conversion study, where 200 cards were tracked through the same stages.

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